Triple-Major is a collaborative label designed by Ritchie, Sarah, and Steph, three friends who reside in  Beijing, New York, and LA respectively. They take inspiration from the seemingly pedestrian motifs of everyday life with humour playing an essential role. Their debut collection plays with video game culture, trompe l'oeil prints, visual puns, and packaging. Triple-Major also has a brick-and-mortar retail location in Beijing, and a sister store, Signed-by, in Hong Kong that features their house label alongside other avant-garde brands.